Fashion MicroBlog
Celebrities Love Their Fashion Businesses

While there has always been celebrity fashion designers, from Coco Chanel in the 1920s to Marc Jacobs of the 2000s, a new breed has emerged: Celebrity as Fashion Designer.

Is it a tax right off, a passion, or a fallback plan? The merger of celebrity and fashion designer is a relatively new but growing phenomenon. Celebrities of all varieties have their own fashion labels these days, a trend that started in the late 90s and continues to gain momentum. The most prominent, however, are those in the music industry. Producer and celebrity entrepreneur, Sean “P-Diddy” Combs started Sean Jean, a menswear line, in 1998 and in 2004 the line was awarded Menswear Designer of the Year by the Council of Fashion Designers of America. Jennifer Lopez was soon to follow with her with her line JLO in 2003. As a celebrity fashion icon, she had no trouble creating a brand with an instant following. Her line included jeans, t-shirt, jewelry and lingerie. In 2007, Lopez launched a new junior fashion line to replace JLO called JustSweet.

Hip-hop seems to be the most welcoming when it comes to blending and blurring the lines between entertainer and fashion designer. The Wu Tang Clan has Wu Wear. Jay-Z has his clothing line, Rocawear, and most recently Beyonce launched House of Dereon with her mother.

Other musicians have certainly had their fair share of success as designers. Gwen Stefani started her fashion label L.A.M.B. in 2004 and turned right around and started another label, the less expensive Harajuku Lovers, immediately following in 2005. Justin Timberlake is one of the newest members of the club with his William Rast denim line.

Actors with fashion ventures include Sarah Jessica Parker, the Olson twins and Mandy Moore. Chloe Sevigny has been viewed as a leader in cutting-edge fashion since her debut in the film Kids in 1995. Last year she started her own line called Opening Ceremony.

By lending their names to these fashion lines, celebrities are able to create brands that are associated with their image and market the clothes to people who relate to that image. The concept has had great success. If people are going to emulate celebrities they admire, then why not profit off of that as a celebrity.

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